Is this an anti social media project?
Not at all. This project is almost unrelated to social media.
The project did start by me (Joel) deleting my Facebook account. I missed one thing about Facebook: To see what was going on during the week in town.
Compared to Facebook, this project has no concept of "friends", "connections", or any form or interactivity. How to organize all the public data, once it's there, is also an open question.