
The Hmm
Girl Online š Symposihmm #1
NL
Amsterdam
Performing as a girl online can be a powerful way to subvert the algorithm. And thanks to the whiplash of the girlboss epidemic, a meeker and cute self-image is now taking hold. Trends like girl math, babygirl, and girl dinner reflect a tendency across genders to self-infantilise, a growing resistance to industrialized understandings of adulthood, often tied to economic strains and shifting life expectations, particularly amongst younger generations.
At the same time, the notion of girlhood itself is being questioned, reframed, and adopted in online spaces. As AI isolates our feeds even more by sorting us into predetermined categories, labels influence how weāre seenāand how we see ourselves. With machine learning gradually influencing more of our daily lives, how will our online actions and self-understandings change as a whole?
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Afternoon programmeĀ ā 14:00 ā 17:30
Today,Ā we often makeĀ ourselves small online. Where the girlboss of yesteryear was on her grind to āhave it allā, we nowĀ see a trend of shirking traditional resposibilities: weāre just girls, donāt expect us to cook a full meal every night (girl dinner) or be financially literateĀ (girl math). This trend of self-infantilisation is being embraced by men as well, who are posting about their boy apartments instead of man caves, well into their thirties. In a series of short talks and a panel discussion,Ā weāll explore online self-infantilisation. What is at the root of this phenomenon? And what are the benefits of this tactic?
With Maya B. Kronic, Mela Miekus and Mita Medri, and moreā¦
14.00 ā 15.30, Workshop ā Ink your Online Identity
Explore the history of online identity and investigate digital self-presentation. Then design and apply temporary tattoos, reflecting critically on the digital self.
14.00 ā 15.30, Reading group
Collective reading session delving into selected passages of Tiqqunās text āPreliminary Materials for a Theory of the Young-Girlā. No prep needed!
16.00 ā 17.30,Ā Panel ā Self-infantilisation
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౨ৠBreak ౨ą§
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Evening programmeĀ ā 19.00 ā 21.30
Online, āgirlā is less a gender than a strategyāplayful, ironic, and vulnerable behavior performs well under the algorithm. For this part of the program, weāll explore āgirlā as a marketing tool, a power move, a form of desire, and a proven formula for online success. But is this strictly a product of todayās media environment, or does it echo earlier representations of girlhood? And what does the future of the girl look like in a world shaped by neural media?
Expect a keynote lecture fromĀ K Allado-McDowell, an interview with Martine Neddam, a performance by Mireille Tap, and much moreā¦
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Keep an eye on this page for programme and speaker updates.
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Date: Friday 16 May 2025
š Time: 14.00 ā 21.30 CEST
š Location: SPUI25, Spui 25-27, Amsterdam, and online.
š Tickets: Various categories from ā¬7,50 to ā¬27,50. Student and livestream tickets availableĀ āØ
Feel free to reach out to us atĀ info@thehmm.nlĀ for some solidarity tickets we have available.
Canāt join us in person in Amsterdam? Or just want to watch from the comfort of your laptop or phone? This event isĀ hybrid so you can also buy a ticket to join Girl OnlineĀ via our livestream website.
āæĀ Accessibility note
SPUI25 is located on the ground floor, there is a threshold at the door that staff are happy to help with. Unfortunately, there is no accessible toilet. During the event we can provide live closed captioning for those with hearing impairments and disabilities. Please reach out to us if you are joining on-site and have this access need, so that we can reserve a seat for you within view of the screen with captions. If you are joining online via our livestream, live captioning will be available as one of the streaming modes.
š Girl Online is a full-day programme hosted by The Hmm, a platform for internet cultures, taking place across SPUI25 and University of Amsterdam locations on Friday 16 May. Expect talks, performances, workshops, and more. This first ever Symposihmm will dive into girl trends, self-infantilisation, girl as a strategy in digital spaces, and the future of girlhood. It is part of This is who youāre being mean to, The Hmmās broader 2025 year theme, exploring gender expression online.
š This programme is kindly supported by the Creative Industries Fund NLĀ and theĀ Netherlands Institute for Cultural Analysis, and made in partnership with University of Amsterdam Media StudiesĀ andĀ InstituteĀ of Network Cultures.